Senior Marketing Web Developer

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JOB DESCRIPTION SUMMARY

The Marketing Web Developer will own every aspect of our websites, from feature development to design implementation, in order to drive business growth and activate users. This role will manager Spinnaker Resorts websites and marketing emails, collaborating closely with Marketing, Sales and Customer Service departments.

 

DUTIES AND RESPONSIBILITIES

  • Development of all websites including performance testing and reporting
  • Digital campaign development and management, including email, performance testing and reporting
  • Campaign content, creative development and editing
  • Present and articulate web design and development decisions to key stakeholders
  • Continuous A/B testing to deliver the most highly effective messaging and tactics possible
  • Landing Page creation and updates as part of digital sales funnel and PPC advertising
  • Implement web design and development projects including defining, planning, scheduling and driving progress
  • Responsible for ongoing management of web content – this includes gathering content from other divisions, and preparing for web using SEO and formatting best practices
  • Setup and maintain business logic to manage feeds and maintain taxonomy conventions
  • Regularly consult with internal team members, reviewing and advising on all campaign performance KPIs
  • Development, execution and reporting of SEO strategy
  • Consistently analyze, measure, and track site ranking factors, including keywords, internal and external links, site content, on & off page factors and competition – to achieve business goals
  • Manage Google Analytics and other web statistics tools
  • Advertising campaign analytics and reporting
  • Drive growth and efficiency of website content and processes to achieve business goals
  • Research and recommend new technologies, processes and improvements to optimize website user experience, performance and strategic marketing functionality
  • Review competitive websites and information to identify new tactics and best practices
  • Managing Vendors – this will primarily involve managing hosting company (or alternatively working with internal IT designee).
  • Work on other web systems projects that streamline business processes incorporating new technologies where it is beneficial
  • Ongoing evaluation of new web technologies

 

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  • Bachelor’s Degree in related field (Business, Marketing, Computer Science etc.)
  • A minimum of 6 years’ experience in a Web Development role (including SEO and Web Marketing) including designing, building and testing commercial web and landing pages
  • Proven ability to develop compelling and effective web design and landing page content that effectively supports online direct response campaigns
  • Proven ability to develop mobile sites
  • Possess excellent portfolio of website production projects (responsive design that perform in all browsers)
  • Analytical and detail-oriented
  • The ability to work with various types of data to develop and analyze trends and insights
  • Excellent communicator (written and verbal), collaborator, and project manager
  • Proficient and successful with keyword research, competitive analysis and performance scorecards
  • Excellent design sense with experience using Adobe Photoshop (for image slicing, resizing, optimization, and other core manipulations)
  • Expert knowledge of web and email development technologies and usability standards
  • Experience with social media platforms
  • Proven success working in a results-oriented, fast-paced environment
  • Familiarity with basic statistical probability

 

Expertise in:

  • HTML/HTML5
  • CSS, LESS/SASS
  • WordPress
  • PHP
  • MySQL
  • Javascript/Python
  • Adobe Photoshop
  • VPS (Plesk) management
  • SEM / SEO
  • MS Excel
  • Google Analytics/Webmaster Tools
  • Google Adwords

 

Familiarity with:

  • AWS
  • net, VB.net, C#.net
  • Linux/Apache
  • Groupmail

 

OPTIONAL SKILLS A PLUS

  • Adobe Illustrator
  • Graphic Design/Advertising/Publishing or Travel Industry background
  • JQuery Library
  • Bootstrap Library
  • Mobile / App Development
  • Ajax

 

BENEFITS

  • Weekly Pay and Direct Deposit
  • Health Insurance (Medical/Vision/Dental)
  • Company-Paid Life Insurance
  • Paid Time Off (PTO) Program
  • Paid Vacation and Holiday Pay
  • 401 (K) Retirement Plan with a Company Match (based on eligibility)
  • Employee Wellness Programs, including Employee Health Fairs and RALLY.
  • Fitness Center Reimbursement
  • Ongoing Professional Development Opportunities
  • Employee Family & Friends Discounted Stays
  • Various Employee Discounts (Local Businesses and National Retailers)
  • Employee Recognition and Appreciation Events (Annual Employee Picnic & Holiday Party)
  • Company-Supplied Uniforms and Equipment (Applicable Positions)
  • Flexible Work Schedules

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